Course Modules
The Facebook 201 course is organized into the following modules. Click a module title to view the video list contained in each section.
Module 1 – Facebook 201
- Intro To Facebook Advertising
- Setup Advertising Account
- Types Of Advertising On Facebook
- Ad Testing
- Choosing Our Audience-Location
- Choosing Our Audience-Age And Gender
- Choosing Our Audience-Precise Interests
- Choosing Our Audience-Broad Categories
- Choosing Our Audience-Connections
- Choosing Our Audience-Advanced Targeting Options
- Choosing Our Audience-Campaign And Budget
- Other Types Of Ads-Part 1
- Other Types Of Ads-Part 2
- Ad Campaign Manager-Part 1
- Ad Campaign Manager-Part 2
- Outside URLs
- Building Ad Text
- News Feed Format And Creating Your Audience
- Campaign Pricing And Schedule
- Ad Campaign Tracker
- Facebook Insights-Overview Intro
- Analyzing Page Posts
- Engaged Users
- Talking About This
- Virality
- Likes
- Reach
- Reach And Frequency
- Page Visits
- Talking About This
- Conclusion
